DailyCandy: redesign

DailyCandy’s email newsletter has been delivering the best of trendy, sophisticated urban living to users’ inboxes for 10 years. But their website was cluttered, taxing for the edit team to update, and failed to keep visitors coming back. I worked on an overhaul of the website, providing wireframes to support simpler organization, a streamlined look, new ways to aggregate content, and an easy- to-update blog format.