My work focuses on interaction design for a wide range of experiences across different media channels, devices, and scenarios. I also specialize in developing strategy, trend scouting, and writing for digital media.
From concept design to user testing, I supervised many of Sesame Workshop's digital media projects.
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Sesame Workshop
2009/10
2009/10
I researched and wrote Twitter-length event listings for three US cities for Kate Spade's rebelliously charming target audience.
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Kate Spade Agenda
2009
2009
How can digital media be integrated into creative writing? This theme was explored in a master class for adults and a workshop with high school students at an international literature festival in Montreal, Canada.
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Blue Metropolis
Literary Festival
2009
Literary Festival
2009

More than a Web site redesign, this project seeks to redefine how the Nation's collection of art is experienced online.
[In progress]
[In progress]
National Gallery of Art
2008/9
2008/9
Together with global trend consultancy CScout, I planned and conducted 3-day audience research and concepting workshop for Bayer-Schering.
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Innovation Workshop
2008
2008
This unique children's story takes advantage of the multi-touch interface of the iPhone/ iPod Touch. Part of my suite of stories investigating writing for different media: oral, paper, photography, and digital application.
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Shadows Never Sleep
2008
2008
I designed and conducted a course at Brown Univeristy that aimed to explore techniques for effective and innovative use of text in digital media.
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Electronic Writing Workshop
2007/8
2007/8
Concepts and copy for mini-games designed to teach kids in grades 5-7 about telecommunications.
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Project:Connect
2007
2007
Originally a presentation about trends in the digital marketplace, this project evolved into a custom research service for Nokia.
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FutureVision
2009
2009
This site presents short films, scrapbooks, and photo essays created by a group of refugee teenagers.
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Documentary Project for Refugee Youth
2007
2007
I led the Interaction Design team for this redesign, one of the first all-Flash e-commerce sites for a global brand.
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Nike Store
2006
2006
This viral campaign used cheeky animations to promote the launch of Fiorucci Fashions at Target.
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Target Send-a-Smoochie
2005
2005
A rich media sitelet celebrated the launch of Target's Home collection.
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Target Design for All
2005
2005
This project took paint-by-number to a massive interactive screen in Times Square, where passersby used their cellphones to customize a Nike shoe.
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Nike iD in Times Square
2005
2005
High-definition video, pro athlete testimonials, and lush visuals brought the Nike Free shoe design to life.
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Nike Free
2004/5
2004/5
The first interactive workout videos for the Nikewomen brand launched with the Holiday 2004 redesign.
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Nikewomen
2004/5
2004/5
I was involved in the design of two AOL Instant Messenger skins for Nike, each featuring mini-games.
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Nike AOL Expressions
2004
2004
For this redesign we created a dynamic, sortable product wall and a variety of product viewing tools to help customers find the right pair of jeans.
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Levi's
2003
2003















