Levi's e-commerce was a tough problem--due to contracts with their retailers, they could not sell the product on their own site. They were losing market share to the many jeans brands that seemed to be launching with increasing intensity. Typical product grids just made all the jeans look the same. Levi's needed a slick new site with best-in-class product selection tools so their customers could find the right jeans within a premium, branded environment before jumping to a retailer's site to fulfill the sale. Our solution included a product wall that could be dynamically filtered, and product detail pages with a wealth of fit information and even rotating images for key products.