Martha Stewart search redesign

Philadelphia-based "fast casual" restaurant Pure Fare provides more than tasty, all-natural food. Through a loyalty card, customers' purchases are tracked and analyzed for nutritional value. Customers fill out their profile online, entering food eaten outside of the restaurant as well as physical activity and fitness goals.

This innovative startup asked me to help plan their online presence, including a nutrition tracking service that includes food logging, analysis and display of nutritional data, as well as recommendations and rewards for meeting personalized fitness goals.

It was an exciting challenge to build something totally from scratch--not a redesign, not a variation on an existing service.