Target Design for All: Home

Target launched the Home division of their Design for All brand in New York City, and wanted to recreate the excitement and energy of the live event online. For the event, Target created five home environments inside of converted shipping containers, each decorated in a distinct style showcasing home furnishing and linens by big-name designers such as Thomas O'Brien and Cynthia Rowley. We recorded photo and videos at the opening, and combined these assets with key product callouts to create a rich media e-commerce experience.